You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Dezeen Weekly subscribers will also receive occasional updates about events, competitions and breaking news. En Focus Mind somos … https://www.dezeen.com/2019/05/09/nike-fit-app-ar-ai-trainers The information collected is used to suggest the best fit for every shoe in Nike's catalogue, in UK, US and European size conversions. There is also a guest mode where users can scan the feet of their friends and family: "Nike Fit will be great for parents trying to figure out what size cleat, basketball shoe or runner your little one needs this time," explained the brand. Ecrire un commentaire. Aider les clients de la marque à choisir la bonne taille de paire de chaussures sur l’application mobile ou dans les boutiques. Les champs obligatoires sont indiqués avec *, GUIDE-PRIX.COMConnaitre le prix de vos travaux, DEVIS-CONSTRUCTION-MAISON.FREstimer le prix de votre maison, LEBONCHANTIER.COMArtisans, Trouvez des chantiers prés de chez vous, Nike commence à miser sur la réalité augmentée de façon massive, Source : https://mobile-ar.reality.news/news/nike-begins-using-augmented-reality-for-sneaker-fitting-mobile-app-retail-stores-0197325/ - Crédit : Next Reality. Called Nike Fit, the tool – available as both in-store and at-home options – aims to address the problem of customers ordering and wearing the wrong-fit shoe. Focus Mind. Place désormais à l’expérience consommateur. The camera on their smartphones measures length, width, volume, overall form and then compares this data with its bank of shoe interiors; the machine learning … Ensuite, l’application filtre automatiquement dans la collection, prenant en compte les variations de dimensions des modèles. Nike has launched an app setting that provides "hyper-accurate" sizing recommendations for each of its shoes by scanning your feet with a smartphone camera. L’expérience en magasin permet aussi d’avoir l’aide d’un vendeur et la capture de données se fait sur un tapis dédié. L’idée sur le papier est relativement simple. Related storyNike unveils easy-access trainer with FlyEase technology. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. X. Votre adresse de messagerie ne sera pas publiée. Votre adresse de messagerie ne sera pas publiée. Nike collaborated with a high tech orthotics company to develop the technology to allow customers to scan their feet using the Nike app. Focus Mind Buenos Aires, Argentina. We will never give your details to anyone else without your consent. Sizing as we know it is a gross simplification of a complex problem.". Nike Fit will also be used in-store. Comment ça marche ? "Length and width don't provide nearly enough data to get a shoe to fit comfortably. Edouard d'Ormoy A photo is then taken of the feet using the phone camera. 510 . L’outil utilise le machine learning et la caméra du smartphone pour scanner le pied d’un consommateur et en mesurer la dimension exacte grâce à 13 points précis de données. Dezeen Daily is sent every day and contains all the latest stories from Dezeen. Cela permet au consommateur de gagner beaucoup de temps en évitant des essais à répétition en boutique. La célèbre entreprise de vêtements de sport, Nike, a sauté le pas de la réalité augmentée dans le cadre du marketing depuis un certain temps. Sur Internet, impossible désormais de choisir la mauvaise taille. We first covered Nike's plans for augmented reality sneaker customization last year, and now, as noted by Investor's Business Daily, the brand's closer than ever to making it happen. Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The sportswear brand intends on developing the technology to create completely personalised products in the future. The sizing predictions are programmed using artificial intelligence, meaning that the more people use it, the more accurate it will become. https://www.realite-virtuelle.com/nike-realite-augmentee-application For more details, please see our privacy notice. [Comparatif] Meilleurs casques de Réalité Virtuelle | 2021, Pokémon Go - Comment choisir l'évolution de Evoli. Follow Following Unfollow. Selon le type de chaussures (courses ou classique), la taille ne sera pas forcément la même. Estimation du secteur de la VR : un marché de 1 000 milliards de dollars d'ici cinq ans, Comment jouer à Half-Life : Alyx sans fil sur le casque VR Oculus Quest 2, [TEST] Ven VR Adventure : le meilleur du jeu de plateforme, FAQ réalité virtuelle – Toutes les réponses à vos questions sur la VR, Différences réalité virtuelle, augmentée et mixte. Applications et logiciels, Réalité augmentée These dimensions can be stored in the Nike Plus member profile and used for future online and in-store shopping. The … "Three out of every five people are likely to wear the wrong size shoe," said Nike. The Main experience consisted of three distinct activities. https://news.nike.com/news/nike-snkrs-augmented-reality-momofuku-dunk "For example, if you have used Nike Fit to scan your feet and you go to purchase a Nike Cortez on the Nike app, you won't see a run of sizes anymore," said Nike. Le modèle qui est ensuite généré permet de choisir la meilleure taille de chaussures possible. On vous explique !eval(ez_write_tag([[250,250],'realite_virtuelle_com-medrectangle-3','ezslot_2',120,'0','0']));eval(ez_write_tag([[250,250],'realite_virtuelle_com-medrectangle-3','ezslot_3',120,'0','1'])); eval(ez_write_tag([[336,280],'realite_virtuelle_com-medrectangle-4','ezslot_0',155,'0','0']));Ce jeudi, Nike a en effet dévoilé Nike Fit Tool, un outil en réalité augmentée que l’équpementier américain compte ajouter à son application mobile qui est déjà disponible sur iOS et Android mais aussi directement dans les boutiques. The frame is then calibrated by moving a line to mark the base of the wall. Augmented and virtual reality are slowly but surely being integrated into shopping experiences worldwide. Then, if you go to buy a Nike Air Zoom Pegasus you might see another size," explained the brand. Nike thinks it can change that with a new addition to its smartphone app that leverages the power of augmented reality to perform a super-accurate scan of your feet, matching "That's because different shoes are made with different performance intent – a running shoe works best for the athlete when a little more snug while a sportswear shoe is designed to have more room for everyday wear," continued the brand. Customers will be asked to stand on a special Nike Fit mat, while the shop assistant scans their feet using the Nike app. Owners. augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. 11 mai 2019 The tool – which is a part of the existing Nike app – uses augmented-reality technology to scan your feet with a smartphone camera, mapping each foot's dimensions using a 13-point measuring system. NIKEiD Direct Studio Brings Augmented Video ... - Nike News Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit Nike hopes the tool will reduce the number of size-related returns and increase customer satisfaction. Follow Following Unfollow. "Instead, you'll just see your size for that particular shoe. Nike - Augmented Reality MVP App. Cet outil en réalité augmentée sera déployée dans les applications mobile Nike en juillet en Amérique du Nord et en août pour l’Europe. Dezeen Weekly is a curated newsletter that is sent every Thursday, containing highlights from Dezeen. Nike store in Paris just launched a new device that allows customers to choose sneaker color and apply it to shoes with the help of augmented reality technology. https://www.engadget.com/2017-11-06-nike-snkrs-augmented-reality-bots.html Nike is using Augmented Reality in to ensure you get the perfect fitting shoe! Using the latest Web AR technology we created a game that was fun to play and drove Nike Membership by offering key unlocks. 34 . Nike will give customers the ability to use augmented reality to measure their foot size.The move should be beneficial to its growing direct-to-consumer business. You will shortly receive a welcome email so please check your inbox. In the run up to Air Max Day we created an Augmented Reality experience for consumers to play and unlock discounts at Nike Factory Stores all across Europe in 183 locations and in 13 languages. [TOP] Jeux PlayStation VR : quels sont les meilleurs pour l’année 2021 ? Nike reveals herringbone-patterned Chelsea kit informed by ... Nike ditches smooth design for ridges on Premier League ... "We are in the midst of two global crises" says Nike's ... Health workers treating coronavirus are "frontline athletes ... Nike designs Air Max 2090 to be "shoe of the future", Visit our comments page | Read our comments policy, Nike app uses AR and AI to scan feet for perfect fit. 1. 2 . To gauge the correct shoe size, users are asked to stand with their feet facing against a wall with socks that contrast with the colour of the floor. The campaign consisted of 2 launches, Cyber month and Gifting month, each with their own distinct red and green colour-ways. Published: November 6th 2020. "Operational progress is what moves the needle" towards ... Nike launches first maternity sportswear collection, Nike ISPA apparel is designed for extremes of everyday life. Dezeen Daily is sent every day and contains all the latest Web AR technology we a. Collection, prenant en compte les variations de dimensions des modèles to buy a Air! Five people are likely to wear the wrong size shoe, '' explained brand. On developing the technology to allow customers to scan their feet using the app. Your size for that particular shoe to fit comfortably Air Zoom Pegasus you might see another size ''. Comment choisir l'évolution de Evoli Three out of every newsletter details, please see privacy... Company to develop the technology to create completely personalised products in the future you 'll just see your size that. The newsletters you have requested fun to play and drove Nike Membership by key... 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